Analysis of police public image construction in the short video platform-- Taking public security type TikTok account as an example

Abstract

The research is financed by Research on Police Image Building and Communication in New Media Environment, Number: XN2018ZDB32；Action plan for quality improvement and excellence training in vocational colleges: Construction of typical school plan for Sanquan Education in Anhui Public Security Vocational College

Abstract

The use and promotion of the 5G network has greatly improved the speed of information dissemination and the popularization and promotion of short video information. TikTok is one of the most popular short video apps at present. Public security organs closely follow the development of communication forms and create a public security account cluster on the short video platform of TikTok. Short video content on public security TikTok platforms provides more abundant ways and methods for constructing a police public image. This paper comprehensively considers the advantages and disadvantages of short videos in constructing a police public image through the analysis of public security short video communication on the TikTok platform and tries to propose self-construction optimization strategies for police public image on short video platforms.

Keywords: Police public image,Public securityTikTok, Police TikTok

DOI: 10.7176/NMMC/105-06

Publication date: December 31^st 2023