Radio Listening Habits among University Students and Their Attitude towards Programmes (A Study of Redeemers University Students)

Abstract

Radio plays a very significant role in the society and that cannot be overlooked. The main objective of this study was to conduct a survey on radio listening habits of university students and their attitude to programmes. Survey research method was used through questionnaires to find the listening habit and attitude students have towards radio. Students of Redeemers University were the sample size for this research work; a total number of 400 copies of questionnaire distributed to the students. From this research work, it was discovered that students have an easy access to radio in the campus, but they face difficulty while listening to radio on campus. The programming pattern adopted by radio stations influence students attitude to programmes. Keywords: Attitude, listening habits, Radio, students,