Prominence of Strategic Staffing In E-Recruitment: A Case Study of Glowork Phenomenal Success

Randa Alyafi, Lubna Javed Rizvi


The success of Glowork is an aspiration to the other entrepreneurs of the Saudia Arabia “Many unemployed women graduates choose to stay at home. We need the official authorities to intervene in order to open up women’s employment to all sectors of the Kingdom.” (Nawaf al-Dhabib, 2015. With the changing environment in the role of women in the country, there was a need for the women to be provided with a platform where they can explore the opportunities for their potentials .Glowork efforts have been significant in world’s economy, to the female equal employment act, and hence their efforts have been appreciated and were presented with the Women’s Empowerment Principles (WEPs) CEO Leadership Award for the year 2012. This case study would highlight Glowork trategic stance, which has steered it to astounding success. The current paper has also studied and evaluated “ Role of e-recruitment in strategic staffing”(Jean M. Phillips, Stan M. Gully) and its part in Glowork current achievement. It was also found that the company envelops “The academy strategy” Scott Thompson, Demand Media 2015 which is one of the four Strategic staffing types. Moreover Gloworkstrategic Model has been identified which has played an immense role in company’s success.

Keywords: Glow-work’s, marketing, human resource, recruitment, women, strategic staffing

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ISSN (Paper)2224-5766 ISSN (Online)2225-0484

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