Organisational Factors as Predictors of Female Professionals’ Job Performance in Electronic Media in South-West Nigeria

Abstract

Female Media Professionals’ (FMPs) employment and involvement level in Electronic Media Houses (EMHs) have increased over the years. Despite this significant increase, the FMPs are still concentrated at the lower and middle employment stratum. This study, therefore, examined the influence of organisational and demographic factors on the employment status and job performance of female media professionals in electronic media houses in South West Nigeria.The descriptive survey research design was adopted. Total enumeration sampling technique was used to select 1,231 FMPs from 42 EMHs across the six states of south-west. The instruments used were FMPs Job Performance Scale (r=0.89), and Organisational Factor Scale (r=0.88). Two research hypotheses were tested at 0.05 level of significance. Data were analysed using Pearson’s product moment correlation, and multiple regression and content analysis.Organisational and demographic factors jointly predicted job performance (F_(21228) = 65.28); accounting for 96% in the variance of job performance. The components of organisational factors positively correlated with job performance: supervisory support (r= 0.86), organisational culture (r=0.74), work environment (r=0.36), networking (r= 0.34), mentoring (r=0.11), training (r=0.67), and condition of service (r=0.65). In order to improve the female job performance, it was recommended among other things that Management should always ensure reward for hard work and sacrifices made, especially for female workers in electronic media in order to encourage them to do more. This will positively impact on their job performance and also improve their employment status.

Keywords: Female media professionals, Job performance, Electronic media houses