Sustainable Development through Application Corporate Social Responsibility at PT. TELKOM INDONESIA, Tbk, Regional Division V East Java

Abstract

Expected harmonious relations exist between the three sectors, namely government, business and society (stakeholders) in sustainable development. Role of business in sustainable development is realized with corporate social responsibility (Corporate Social Responsibility). CSR is one of the efforts to achieve business continuity in creating and maintaining a balance between a profit, social functions and preserving the environment.

PT. Telkom Indonesia, Tbk, East Java Regional Division V as an institution engaged in telecommunications, have concern for social responsibility on the surrounding environment. CSR at PT. Telkom Indonesia, Tbk, East Java Regional Division V applied through two programs, namely partnerships and community development programs. Environmental development program consists of educational assistance and training, improvement of public health, public services, environment, faith and sports culture and natural disasters. Initial problems that arise in the implementation of CSR CSR programs is the lack of socialization to the community.

This study analyzed the communication variables, bureaucratic structure, resources and disposition. In terms of communication of PT Telkom Indonesia Tbk less socializing CSR program, so many people who do not understand about the CSR program. Communication is done by the Community Development Program Officer I in Section Community Development Center (CDC) to the people who need help and other stakeholders. Bureaucratic structure for the implementation of CSR at the level of division is headed by a Executive General Manager, in charge of Human Resources, Customer Care Section, Section of General Support, Sales and Marketing Section, Production Department and Section Community Development Center. The resources consist of human resources, funding and facilities. Human resources as implementing CSR in PT. Telkom Indonesia Tbk, East Java Regional Division V is the Community Development Officer I program. Sources of funding that has been prepared by PT. Telkom Indonesia Tbk to set aside part of their net profit. Facilities provided has been good in terms of quality and quantity. Variable disposition consists of the leadership and commitment of implementing CSR implement CSR programs responsibly.

Keywords: sustainable development, corporate social responsibility