Local Wisdom Daling with the Modern Market: The study about the role of Pitutur Jawa against Poor Families Housewife in the response to the presence of Supermarket and Mall in Madiun Regency and Surrounding

Abstract

Local wisdom is a local culture that contains the values of life policies, the valuable views of life. In this globalization era local wisdom is indispensable to reinforce our identity and personality. These values at this time are necessary to fortify ourselves in consumptive behavior, particularly for urban poor families with the Mall or Supermarket. There are many local wisdom values in the Javanese culture that can be used to teach poor families wisely in spending money. Therefore internalizing the values of the local wisdom is important especially for urban poor families dealing with the invasion of the modern market.

Keywords: Local Wisdom, Modern Market