The Moderating Role of Individual Differences on the Relationship between Facebook Intensity and University Student Academic Performance

Abstract

There has been an evidence of poor academic performance among universities students and among the attributing factors include Facebook intensity. Although, the influence of Facebook intensity on students’ academic performance has been inconsistent and inclusion of a moderating variable was suggested by previous studies. Therefore, this study was carried out to examine the moderating role of individual differences on the relationship between Facebook intensity and students’ academic performance. This study utilized quantitative survey method to gather data from 455 universities’ students from Central region of Libya selected through a systematic random sampling strategy. The statistical result shows that there is a moderate level of Facebook intensity, individual differences and students’ academic performance. The findings shows that Facebook intensity are significantly related to students’ academic performance and individual differences significantly moderates the relationship between Facebook intensity and academic performance. Therefore, it was concluded that for university system to enhance student academic performance, the role of facebook intensity and individual differences among student is very paramount.

Keywords: Facebook intensity, individual differences, academic performance, moderating role