A Study of SWOT Analysis of Punjab University: Comparison Between Teachers and Students Perceptions

Abstract

The purpose of the study was to identify the strengths, weaknesses, opportunities and threats of University of the Punjab, Lahore. In order to develop the rationale of the study, a survey was conducted to comparison the perceptions of respondents in descriptive study. University teachers and students were the population of the study. The sample of the study consisted of 1135 participants (teachers, 235 and students, 900) which were selected through Multistage stratified sampling technique from the University of the Punjab. Data were collected by using adapted questionnaire. Analysis of the data indicated that there was significant difference in the opinions of respondents. Teachers and students had discrimination in their views and this thing was proved by the findings of the study. There was significant difference in their perceptions of teachers and students about university strengths, and opportunities. And there was no significant difference in their perceptions of teachers and students about university weaknesses and threats. There may be conduct environmental analysis before make plans to achieve the desired goals.

Keywords: Strengths, weaknesses, opportunities, threats, teachers, students, university.

DOI: 10.7176/RHSS/9-3-03