Factors that Influence Women in Selected Zongo Communities in Ghana into Skin Bleaching

Samuel Poatob, Sharifa Mohammed, Mohammed Adam


The study analysed the factors that influence women in selected Zongo communities (Aboabo, Nima, Sawaba, Asawasi, Madina) in the country into skin bleaching. A sample size of fifteen (15) women who were selected through the purposive sampling technique was used to conduct the study. Interviews (semi-structured interview guide) were used to collect the data necessary for study. The data collected was analysed thematically. They bleach their skins for many reasons including the desire to sustain their marriages, the attempt to treat acne and also as a result of influence from peers among others. It was therefore recommended that the National Commission for Civic Education (NCCE), Food and Drugs Authority, the government and other responsible agents should take up the responsibility of educating Ghanaians on the dangers of skin bleaching.

Keywords: Zongo women, Skin bleaching

DOI: 10.7176/RHSS/9-10-03

Publication date:May 31st 2019

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ISSN (Paper)2224-5766 ISSN (Online)2225-0484

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