Sustainability of Existing Cultures, Entertainment and Identity; for National Unity in A Small World

Abstract

The recognition of entertainment could be traced down to the peoples’ way of life. It constitutes their cultural arts in satisfying human values which are reflection of the ethnical and cultural identity. This paper explains the significance of sustaining entertainment for the endowed cultures and identity in Africa for national unity. The essence of this is that ethnicity is identity which has other elements that make up cultural values. This paper concisely describes and explains the importance of enhancing popular ethics and entertainment of music and cultural arts. It is aimed at showing how entertainment can build the nation’s unity by way of sustaining a popular sense of identity and recognition in terms of interest and values. It becomes imperative for any nation to take cognizance of its entertainment with a view to managing it for national unity and identification of cultures. It means that the contributions of the aesthetics of entertainment differ from nation to nation when trans-valued or compared with others. Thus, when popular entertainment meets the taste of its people’s origin and beyond, it contributes to a nation’s unity in diversity because the people of its origin are part of the nation whose culture encapsulate entertainment identity. It is our finding that recognition of popular entertainment and ethnic identity leads to peace and unity. This is however geared towards achieving a universal unity for peace and development through objective approach against subjective approach which has always been the trend. This paper utilizesecondary source of data.

Keywords: entertainment, culture and identity.

DOI: 10.7176/RHSS/9-18-09

Publication date:September 30^th 2019