The Role of Web Design, E-WOM and City Branding on Re-Visit Behaviour

Ariani Kusumo Wardhani, Tan Tse Guan


The increasing number of Internet users, especially in Indonesia, the parties who make strategic decisions in the domain of Tourism should focus their attention toward the testimony and the information that have been circulating around the social media, especially with regards to the domain of Tourism. By paying attention to the above factors, through the conduct of the study the researcher would like to focus on the influence of Web Design, E-WOM and City Branding on the Re-Visit Behaviour to a tourism destination. In conducting the study, the researcher adopted the TPB (Theory of Planned Behaviour) that serves as the basis in identifying the factors that influence the tourist to visit a tourism destination. In the same time, the researcher will also adopt the TRA (Theory of Reaction Action), which later associated to the underlying theory in confirming the factors that influence the tourist’s decision to visit a tourism destination. Moreover, in analysing the respondents’ characteristics within the study, the researcher had run by the SPSS software. This research used SEM PLS in analyzing the data. The research distributed questionnaires to the tourists who used to visit a tourism destination located in the Regency of Pandeglang, Indonesia. Finally, his research found that web design, e- wom and city branding have positive and significant impact on visit decision

Keywords: Web Design, E-WOM, City Branding, Visit Decision, Theory of Planned Behaviour, Theory of Reaction Action

DOI: 10.7176/RHSS/10-6-03

Publication date:March 31st 2020

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2224-5766 ISSN (Online)2225-0484

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©