Investigation of Social Media Platforms as Part of Public Relations and Social Responsibility in Point of Graphic Design

Abstract

Because of the widespread use of social media by communities, it has also become increasingly significant in addressing major community concerns. The use of social media in blood donation activities is growing increasingly common, which is a significant phenomenon in achieving the objective of being a society. Blood, the most crucial source of life for humans, also has a social context that allows it to make a difference in other people's lives by donating. Even though public awareness of blood donation is not at the level intended by institutions, the diversity of communication methods we use today because of communication technology growth has resulted in the diversity and multiplicity of blood donation studies. Social media applications emerge as one of the most often employed approaches within the blood donation concept. Instagram, which debuted in 2010 and has since grown to become one of the most popular tools for connecting with people, has begun to be actively utilized by industries. While there is several academic evidence on the effects of social media platforms on people's blood donation and other disciplines, scientific studies on the graphic design aspect of the posts are lacking. Correspondingly, this research concentrated on the graphic design aspect of posts in social media applications.

In terms of graphic design, the research intends to investigate the designs in social media settings used for blood donation, which is strongly tied to society. The study is significant in the matter of providing a range of data for the designs in the mediums used to contact communities (target audience) by capturing people's attention and achieving the goal of reaching them. Subsequently, it is expected to contribute to the creation of concerns to be considered in the designs created to reach the target audience.

The study's data set was obtained from Instagram posts with the hashtag "blood donation" in 20 languages and 70 feed designs from 35 nations were analyzed as part of the research. According to the findings, there was a consistent approach to the use of typography in designs and posts which are employed widely on the continents of America and Asia. Whereas all continents' posts are utilized in accordance with this concept, editing is minimal in all the regions. Furthermore, Asia, Africa, and Europe make extensive use of illustrations. In Africa and Asia, coloring on the design background is frequent, whereas in America and Europe coloring on the design background is uncommon. It has been discovered that in all continents, the hierarchical structure (between all elements and between typographic elements) is taken into consideration. Although asymmetrical balance is prevalent in American designs, symmetrical balance is prevalent in European, Asian, and African designs.

Keywords: Public Relations, Social Media Platforms, Social Responsibility and Graphic Design

DOI: 10.7176/RHSS/14-5-07

Publication date: June 30^th 2024