The Financial Performance Analysis of Google Inc. V/S Industry Technology

Abstract

The area of work in this case to evaluate the financial data and find out the possible reasons which reflects the Google performance in financial terms and how the ethical issues impacts on its revenue. Moreover in this case study ROE and ROA focused mainly and reasons also identified in this research that are inefficient use of assets and no balance in debt and equity ratio. In this case study formation a review of existing financial data being used which provided in Google annual report and several of sites related with stock market. A brief financial review used to sort out and analyze the challenges and suggest valuable recommendation to improve Google financial weaknesses. There is no questionnaire being used in this analysis only existing data evaluated by us and results are produced. In this case study the analysis technique is used. As a vast study and operations related with financial data and its review Google most of the time loses its return on assets and equity. In this case study clearly defined the reasons regarded low ROE and ROA and its findings. The article provides knowledge and experience about how to understand the short term and long term performance of firm. The Google inc. is very famous all around the world as a search engine. Google covers 68.65% operations related with browsing and web searching (net market share April, 2014). It faces various challenges during working like privacy issue, hacking issue and controversy with China browsers. This case study contains deep financial analysis of Google inc. vs. industry technology, Horizontal and vertical analysis of last five years and Google Inc. segment analysis.

Keywords: Google Inc., Financial Ratio Analysis, Industry Technology, Google Segment Analysis, DuPont Analysis, Debt and Equity.