The Structural Analysis of Green Innovation (GI) and Green Performance (GP) in Malaysian Automotive Industry

Abstract

Green innovation is increasingly implemented in the automotive industry. The aim of this study is to review and structural relationship analysis of green innovation and green performance. A set of assessment measurement of strategy propose green performance is expected to be suitable to their innovation characteristics and improve their green performance. Thus, the aim of this study is to investigate the relationship between green innovation and green performance in Malaysian automotive industry. The conceptual model using Structural Equation Modeling (SEM) has been proposed. Based on the proposed conceptual model and reviewed, research hypotheses are being developed. The paper culminates with suggested future research work.

Keywords: Green innovation, Green performance, Environmental management, Structural equation modeling, Automotive