The Implementation of Corporate Social Responsibility (CSR) in The Light of Common Good

Abstract

From his social dimension, human is bound to the responsibilities for other lives. The existence of it expresses that human has spirit to priority the common good. Due to having spirit to prioritize the common good in living the life, all human activities refer to the good and welfare upon every person. Corporate Social Responsibility as one of human activity in the corporate becomes the manifestation of corporate’s comity to concern their stakeholders common good. The purpose of this study is to discuss CSR in the light of common good. This study used qualitative method and common good principle as a tool for analysis data. The result of this study stated that services to the community and natural conservation are values which base CSR in the light of common good. The implementation of CSR is concreted in serving the community and protecting the environment. Serving the community likes profit achievement, creating jobs, creating conducive social conditions in the corporate, creating a system to deliver the information of business activities, empowering the community members, taking part in infrastructure facilities building. Protecting the environment includes natural environment, living environment and work environment.

Keywords: CSR, Common good, Serving the community, Protecting the environment