Factors Affecting Consumer Purchase & Consumer Decisions on Value Added Tax (VAT) on Online Products (Case Study at University Student Prof. Dr. Moestopo (Religious))

Abstract

This study aims to determine the implications of VAT on online products on purchasing decisions and consumer confidence both simultaneously and partially. In this study the data analysis method used is by distributing questionnaires to 150 respondents are students of the University Dr. Moestopo (Religion) class of 2013, 2014 and 2016, using a Likert scale. With the data processing of writer use descriptive statistics, validity, reliability, classic assumption test, multiple regression analysis, F test and T test with SPSS 21. By using the method of analysis and data processing, it is not possible to define purchasing decisions and consumer confidence. The awareness of the imposition of VAT on the product line is the influence of purchasing decisions and consumer awareness and knowledge, understanding and awareness of the imposition of VAT on Online products simultaneously significant influence purchasing decisions and consumer confidence.

Keywords: Knowledge VAT, VAT Understanding, Awareness VAT, Online Products, E-commerce, Purchase Decision, the Consumer Confidence.