The Impact of Business- IT Strategic Alignment Enablers on the Quality of Online Banking Services

Abstract

The aim of this study is to investigate the Impact of Business- IT Strategic Alignment Enablers on the Quality of online banking services in Jordanian Arab bank. The importance of the study stems from the significant role of strategic alignment enablers (Senior executive support for IT, Information technology involved in strategic development, IT understands the business, Business- IT partnership, Well- prioritized IT projects, IT demonstrates leadership) that can develop and enhance the quality of online banking services, in order to keep pace with competition which a globalized world has made more complex. The proposed model provides an appropriate conceptual framework for identifying and verifying the enablers of strategic alignment between business and information technology that can affect on the quality of online banking services. Based on the conceptual framework and previous studies, questionnaire was used to collect data. A simple random sample was chosen from the all managerial levels of the population study. Data were analysed quantitively using statistical package for social sciences(SPSS. 20). As expected, the findings of the research indicate that there is a significant impact of strategic alignment enablers on quality of online banking services in Arab bank- Jordan. Therefore, all banks should be take into account the importance of strategic alignment enablers to enhance the online service quality.

Keywords: Strategic Alignment Enablers, Quality of Online Banking Services.