The Impact of Integration Between Intellectual Capital and Social Capital in Achieving the Competitive Advantage for the Public Industrial Jordanian Joint Stock Companies

Abstract

The developed world today Witnesses dynamic transformations and many rapid changes in the structure of companies and organizations that are formed during the enormous economic growth and the technological acceleration. These changes and transformations did not occur as a result of technological developments and new technologies, but due to the increase attention towards two important resources which are: the intellectual capital and the social capital. Recent studies in those areas have confirmed that any corporation or pioneer company, in order to ensure its growth and survival and not to collapse or decay, should take advantage of these resources to gain access and be competitive, not only at the local level, but worldwide also. Based on the foregoing, this research worked on studying the fact of integration between the intellectual capital and the social capital in achieving the competitive advantage for Jordanian industrial companies from the standpoint of corporate managers. The most important results of the research were the consideration of both, the  intellectual and  social capital, as the most  important axis of companies survival, and without those capitals even simple companies cannot  survive, for this, they must maintain those capitals with quality, this can be done by providing a good work environment and studying  the work barriers and finding the best solutions for them, through the study of the properties of each of the social capital and the intellectual capital to reach the global competitiveness. the most important recommendations of this research is to urge the industrial companies to pay the necessary attention to the intellectual and social capitals, through social polarization and development in order to achieve the competitive advantage as for they are considered the real capital of the company.

Keywords: Intellectual Capital, Social Capital, Competitive Advantage