The Influence of the Amount of CSR Costs Against Public Response and Company Performance

Abstract

This study aims to determine the effect of the amount of CSR costs to public response and performance of the company. This research is a quantitative explanatory with a sample of 28 banking companies listed in Indonesia Stock Exchange during the period 2011-2015 are directly and indirectly, using path analysis for testing whether there is influence directly or indirectly influence. The results showed that the amount of CSR costs has positive influence on the community response, amount of CSR costs scale positive effect on the performance of the company, the public response has positive influence on the performance of the company, the amount of CSR costs positive effect on the company's performance with the public response intervening variables.

Keywords: CSR, Response, Corporate Performance.