Corporate Social Responsibility Effective Determinants of the Banking Sector in Jordan

Abstract

This study aimed at exploring the effective determinants of the Corporate Social Responsibility (CSR) of the Banking sector in Jordan . The researcher has adopted the qualitative research approach proposed by Strauss and Corbin (1990, 1998) on a sample of (20) bank employees involved in the corporate social responsibility in the Jordanian banks. As the three fundamental components this methodology should consolidate; which are: theoretical sensitive coding, that is, making hypothetical strong thoughts from the data to clear up the phenomenon examined; theoretical sampling, that is, picking whom to meet or what to see next as demonstrated by the state of the condition of hypothesis generation, and that implies starting data analysis with the first interview, and writing down memos and early hypotheses; and furthermore, the need to differentiate phenomena and settings to make the hypothesis legitimate. The researcher concluded that it was the phrase of “Bank Profits” as a probable key category that led to the validation of the perceived hypothesis.

Key words: Corporate Social Responsibility; Effective Determinants; Banking Sector; Jordan.

DOI: 10.7176/RJFA/10-9-06

Publication date:May 31^st 2019