Impact of Global Financial Crisis 2008 on Automobile Industry

Abstract

Global financial crisis has formedbad impact on automobile industry in USA, like Suziki, Hyundai and Honda from 2008-2010. The companies’ sale decreased because of marketsituation and slum in world economy. Now economic conditions are getting better by having good financialpolicies andmarket exposure. This research study will explain the importance of debt to equity ratio in term of risk exposure being taken by the firm in market to finance the business and also analyze the importance and effectiveness of debt to equity for automobile sector. This study is based upon the three major players of industry to signify the risk exposure in term of debt and equity during a period of financial crisis and then how they manage it while looking at international financial regulations accordingly. Suzuki overcame this situation by keeping focusonR & D, marketing and manufacturing units. It has also changed its exposure of debt to equity, in the meantimeof financial crisisit is having more financing through common stock. Hyundai overcame this situation by focusing on stakeholders like customers and employees. And due to this strategy the crisis has created the low effects on the Hyundai profitability and sales.  The Honda after the recession they began to again paying keen attention on its performance and increased its sales by introducing the innovation in its different models by launching the hybrid fuel efficient models. And it also keeps on focusing common stock rather than lending from risky source. It also explained the role of Federal Reserve Bank to control financial crisis all over the world. In the end this paper will compare the market exposure of debt and equity of three companies and suggest some recommendations to be more secure in future if same crisis revert again.

Keywords: Financial Crisis, Automobile Sector, Debt-to-Equity Ratio, Federal Reserve Bank.