Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

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Vol 21 (2016) Journal of Marketing and Consumer Research

Vol 21 (2016)

Table of Contents

Articles

The Effect of Market Segmentation Strategy and Positioning on Customer and Its Impact on Customer Satisfaction on Sundanese Restaurant in Bandung City PDF
Suparman Ali 1-13
Economic Analysis of Banana Production under Contract Farming in Sindh Pakistan PDF
Irfana Noor Memon 14-21
The Impact of Marketing Intelligence on Innovation and Technological Entrepreneurship in Jordan Telecommunication Company ( Empirical Study ) PDF
Ali Falah al-zoubi 22-40
Determinants of Market Participation among Kocho Producers in Hadiya Zone, Southern Region, Ethiopia PDF
Nuri Lefebo 41-49
Determinant Factors of Satisfaction and the Implications to Customer Loyalty of Syariah Public Bank in Malang Indonesia PDF
Erni Susana, Widji Astuti, Achmad Firdiansjah 50-59
The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad 60-66
Sense Marketing, Experiential Marketing, Customer Satisfaction and Repurchase Intention PDF
Farshad faezy razi Masoud lajevardi 67-73

 

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Vol 18 (2015) Journal of Marketing and Consumer Research

Vol 18 (2015)

Table of Contents

Articles

‘Impact of Consumer Self Concept and Consumer Life Style on Luxury Goods Purchases’: “A Case of Females in Karachi PDF
UZMA NAZ 1-7
The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan PDF
Qismat Ullah Khan 8-21
The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry PDF
Salelaw, Gashaw Tibebe 22-36
Taxonomy of Consumer Confusion and Word of Mouth PDF
Salma Bibi Sajid Iqbal 37-43
Impact of Knowledge Leadership on Performance; Moderating Role of Customer Knowledge Management PDF
Ghazala Shaheen 44-52
Determinants of the Household Consumption of Eggs in Oyo State A Case Study of Ibarapa Central Local Government PDF
Oluwafemi Zacchaeus Olaniyi, Adeoye Adelayo, Olojede Mary O., Adedamola Rasak 53-59
Behavioral Measurement of Young Generation towards Brand Products in Saudi Arabia: Al- Hassa Case Study PDF
Hussain Al Salamin, Jalal Al-Baqshi, Mustafa Al Rasasi, Haitham Al Salem 60-66
Performance Effects of Strategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. PDF
Amisu, Oluwatobi Adekunle, Otegbade Taiwo Olatunde, Shomade Salam Oluwatobi 67-72
Impact of Word-of-Mouth on Brand Engagement: An Empirical Study of Evolving Garment Brands of Pakistan PDF
Ishtiaq Ahmed Malik 73-79
Visual Merchandising: Does it Matter for Your Brands? PDF
Umar Niazi 80-85
Gender Portrayal and Sex Relevance of Advertising which Makes It Valuable PDF
Mohammad Imran Qureshi 86-90
Impact of Deceptive Marketing on Consumers Behavior: A Case of Cellular Industry of Pakistan PDF
Shaista Kamal Khan, Nishwa Saeed, Mahnoor Feroz, Sehrish Liaqaut, Ayesha Khan, Zohra Jabeen 91-100
The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y PDF
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah 101-112

 

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Vol 15 (2015) Journal of Marketing and Consumer Research

Vol 15 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment PDF
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday 1-4
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim 5-15
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 16-33
Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia PDF
Alemayehu Asfaw Amamo 34-62
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria PDF
F.U. Agbo, B.B. Usoroh 63-70
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies PDF
Ghaleb M. Al-Bostanji 71-81
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant PDF
Neeraj Mathur Archi Mathur 82-86
Destination Brand Equity in Tourism Context: Evidence on Iran PDF
Masoud lajevardi 87-102
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry PDF
Mohamed Atteia Sayed 103-112
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan PDF
Muhammad Naeem 113-120
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior PDF
Moin Ahmed Moon 121-131
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India PDF
K. Pongiannan S. Sivaneshwaran 132-140
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones PDF
Salma Bibi 141-153
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan PDF
Faheem Ahmed 154-159
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). PDF
Rana Muhammad Shahid Yaqub 160-173
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention PDF
Waqas Mehmood Waqas Mehmood 174-186
Explication of the need for developing Marketing Function of Professional Service Organizations PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie 187-195
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. 196-207

 

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Vol 14 (2015) Journal of Marketing and Consumer Research

Vol 14 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Customer’s Behavior towards Islamic Banking in Pakistan PDF
Muhammad Nouman Shafique 1-4
Economic Analysis of Poultry Egg Production in Quetta District Balochistan Pakistan PDF
Irfana Noor Memon 5-12
Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers PDF
Uma Sankar Mishra 13-22
The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment PDF
Muhammad Nouman Shafique 23-28
Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia PDF
Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa 29-38
Marketing in Public Sector Institutions: Lower Judiciary of Pakistan in Services Marketing Perspective PDF
Muhammad Ahmad 39-46
Shopping Behavior of Consumers Towards Organic Food Products PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao 47-51
Typology of online shoppers in India: An empirical study in Uttar Pradesh PDF
Ram Komal Prasad Milind K. Gautam 52-62
Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan PDF
Asia Naseem, Imran Qaiser, Sadia Ali 63-72
Antecedents and Outcomes of Consumer Relationship Proneness after Service Failure and Recovery-Moderating Role of Informational Justice: A research on Pakistani Mobile Telecom Industry PDF
Ali Jan Bhatti Aamir Khan Khattak 73-102
Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan PDF
Ammar Pervaiz Maria Khan 103-108
Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) PDF
Muhammad Azmat Abdul Sami Lakhani 109-116
Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna 117-125
Relationship between Customer Satisfaction and Customer Loyalty on Mobile Network Users PDF
Edward Markwei Martey 126-131
Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts PDF
Aniha Tehreem, Sajid Iqbal Nadeem Iqbal 132-134
Effect of Advertising on Children Behavior in Southern Punjab PDF
Sadique Hussain 135-139
Marketing of Dairy Products in Selected Districts of Wolaita zone, Southern Ethiopia PDF
Tsegay Lijalem Gebreegziabher Zereu 140-147
Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie 148-156
E-Integrated Marketing Communication and its impact on Customers’ Attitudes PDF
Suleiman A Al Khattab, As’ad, H. Abu-Rumman, Ghadeer Methqal Zaidan 157-165
Market segmentation based on the expected benefits of consumers: Case of TONDAR 90 automobile in Iranian market PDF
Feizolah Jouzaryan Masoud Birjandi 166-177

 

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Vol 11 (2015) Journal of Marketing and Consumer Research

Vol 11 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya PDF
Francis Ofunya Afande, Kang’arua John 1-13
Market Segmentation by Commercial Banks in Kenya PDF
Francis Ofunya Afande 14-34
An Investigation into the Value of Street Vending in Nigeria: A Case of Lagos State PDF
Friday Osemenshan Anetor 35-40
Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District PDF
Francis Ofunya Afande 41-63
Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank PDF
Francis Ofunya Afande, Mathenge Paul Maina 64-91
Analyzing Customers’ Perception of Service Quality of Ghanaian Telecommunication Industry PDF
Dwumfour Abdullai, Wolali Ametepe, Nana Kofi Annan 92-98
Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu 99-107
Impact of Personal Branding on Career Development in Pakistan PDF
Anum Fatima, Ali Arslan Zaki 108-118
Content Analysis of Award Winning Advertisements: Search for More Creative Elements PDF
Ali Arslan Zaki, Anum Fatima 119-131
Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms PDF
Francis Ofunya Afande 132-153
The Impact of Demography upon the Employees’ Self-Esteem PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif 154-161
Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique 162-166
Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif 167-170
Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market PDF
Mustafa Manir Chowdhury 171-179
Sales Integration and Business Performance in the Telecommunication Industry in Nigeria PDF
Didia J. U. D, N. Gladson Nwokah 180-189
An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne 190-202

 

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Vol 10 (2015) Journal of Marketing and Consumer Research

Vol 10 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Impact of Product Packaging on Consumer Perception and Purchase Intention PDF
Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad 1-9
Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume 10-18
Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty PDF
Erna Listiana 19-29
Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) PDF
Mathenge Paul Maina, Francis Ofunya Afande 30-58
Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector PDF
Ofunya Francis Afande 59-91
Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi 92-101
E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink PDF
Maria Habib 102-110
Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) PDF
Hajra Arif Shahbaz Ahmed, Muhammad Farrukh 111-119
Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan PDF
Muhammad Ahmad Taqadus Bashir 120-128
Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) PDF
U I Assad 129-134
Customer Lifetime Value to Managing Marketing Strategies in Financial Services PDF
Nadia Umair 135-141
Employee Voice Behavior in Organizations: An Evidence from Pakistan PDF
Masood ul Hassan Ibn-e-hassan Faryal Batool 142-154
Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. PDF
AKOMOLAFE, ABAYOMI A, AKINYELE, Atinuke, OLADIMEJI, Olanrewaju A 155-159
Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in Ghana PDF
Faisal Iddris, Masud Ibrahim 160-169

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Vol 8 (2015) Journal of Marketing and Consumer Research

Vol 8 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Marketing Efficiency and Spatial Co-Integration of Rohu (Labeo Rohita) Fish in Some Selected Areas of Bangladesh PDF
M. I. Omar U. A. Janifa, S. A. Sabur M. Moniruzzaman, S. Haque 1-13
Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints PDF
Abubakar M. Sani 14-20
The Impact of Service Quality on Consumer Perceived Value in Medical Clinics PDF
Kumaradeepan, Sivanenthira, S 21-26
Traditional Chicken Production System and Marketing in Ethiopia: A review PDF
Aleme Asresie, Mitiku Eshetu 27-34
Market Structure and Chain Analysis of Haricot Bean (Phaseolus Vulgaris L.) PDF
Hunegnaw Amare Tesfaw 35-43
The Skills in Demand: A Case of Chamba District in Himachal Padesh PDF
Kumar Yogesh 44-52
A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India PDF
Pradyut V. Hande, Debleena Ghosh, Atin Govil 53-58
Valuing Community Based Forest Landscapes Restoration: Bivariate Probit Analysis for Degraded Forest Lands in North Western Ethiopia PDF
Yalfal Temesgen 59-63
The Impact of Augmented Reality on E-Commerce PDF
R. Shanthi 64-73
Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi PDF
Francis Ofunya Afande 74-86
Influence of Corporate Social Responsibility on Customer Choice: A Survey of Selected Commercial Banks in Nairobi PDF
Francis Ofunya Afande 87-110
Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya PDF
Francis Ofunya Afande 111-142

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