Vol 54 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Drivers of Bank /Branch Switching Intentional Behaviour in Retail Banking: Evidence from Indian Banking Customers | |
| P.K. Agarwal | 1-12 |
| Farmers Market Participation Decision and Intensity of Participation in Butter and Cheese Marketing: The Case of Loma Woreda, Dawuro Zone Southern Ethiopia | |
| Betela Beyene | 13-23 |
| Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya | |
| Joseph K. Kirui | 24-36 |
| Innovation in Repackaging Can Change the Whole Perception on the Product | |
| Zoha Raza, Danish Ahmed Siddiqui | 37-50 |
| Developing Marketing and Advertising Strategies Through Disruption Philosophy | |
| N. Delener | 51-56 |
| Omnichannel Development within the Pakistani Fashion Retail | |
| Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui | 57-87 |
| Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia | |
| M Yusuf S Barusman, Ferdinan . | 88-96 |
| Product Attractiveness and Consumers’ Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. | |
| Etim, Glory Sunday | 97-106 |
| Measuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan | |
| Sadaf Mustafa, Ayesha Fareed, Faryal Ikram | 107-112 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Vol 55 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India | |
| Khushbu Agarwal | 1-9 |
| Wheat Production, Marketing and Consumption in Ethiopia | |
| Regasa Dibaba | 10-19 |
| Literature Review on Branding Higher Education in Ethiopia | |
| Daniel Sulamo Ombamo | 20-25 |
| Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions | |
| Sana Najib, Danish Ahmed Siddiqui | 26-41 |
| The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) | |
| Mathewos Yure Dangisso | 42-53 |
| Fast Food Trend Analysis by Evaluating Factors Leading to Customer Satisfaction | |
| Mahnoor Farooqui, S Khuram Khan Alwi | 54-70 |
| THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT | |
| Erna S. Imaningsih | 71-78 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Vol 56 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda | |
| Dame Yemane Adula | 1-6 |
| Application of Customer Relationship Management Practices in the Industrial Process | |
| Uma Shankar Singh | 7-12 |
| The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia | |
| Esraa Alfeel, Zaid Ahmad Ansari | 13-22 |
| The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase | |
| Yuni Astuti, Christina Catur Widayati | 23-32 |
| Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia | |
| Yidnekachew Wondimu Zewde | 33-45 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451