Vol 17 (2015) Journal of Marketing and Consumer Research

Vol 17 (2015)

Table of Contents

Articles

Advertisement for Communication Effecting Consumer Behavior PDF
Uma Shankar Singh, Osman Sahin 1-11
Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi PDF
Javeria Aslam, Samreen Lodhi 12-19
Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie 20-31
Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan PDF
HIRA ASHFAQ 32-41
Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria PDF
EBITU, EZEKIEL TOM 42-48
Investigating Relationship between Brand Image, Price Discount and Purchase Intention PDF
Farshad Faezy Razy, Masoud Lajevardi 49-56
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model PDF
Ali Faez, Masoud Lajevardi 57-64
Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar 65-79
Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi PDF
Uzma Naz Samreen Lohdi 80-87
The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach PDF
Ahmad Khaldi 88-97
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability PDF
Masoud lajevardi, Ali Faez 98-106
The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) PDF
M.D. Imobighe 107-112
Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices PDF
Ojo J. F., Ayoola F.J 113-133

 

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Vol 15 (2015) Journal of Marketing and Consumer Research

Vol 15 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment PDF
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday 1-4
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim 5-15
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 16-33
Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia PDF
Alemayehu Asfaw Amamo 34-62
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria PDF
F.U. Agbo, B.B. Usoroh 63-70
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies PDF
Ghaleb M. Al-Bostanji 71-81
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant PDF
Neeraj Mathur Archi Mathur 82-86
Destination Brand Equity in Tourism Context: Evidence on Iran PDF
Masoud lajevardi 87-102
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry PDF
Mohamed Atteia Sayed 103-112
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan PDF
Muhammad Naeem 113-120
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior PDF
Moin Ahmed Moon 121-131
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India PDF
K. Pongiannan S. Sivaneshwaran 132-140
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones PDF
Salma Bibi 141-153
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan PDF
Faheem Ahmed 154-159
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). PDF
Rana Muhammad Shahid Yaqub 160-173
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention PDF
Waqas Mehmood Waqas Mehmood 174-186
Explication of the need for developing Marketing Function of Professional Service Organizations PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie 187-195
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. 196-207

 

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Vol 14 (2015) Journal of Marketing and Consumer Research

Vol 14 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Customer’s Behavior towards Islamic Banking in Pakistan PDF
Muhammad Nouman Shafique 1-4
Economic Analysis of Poultry Egg Production in Quetta District Balochistan Pakistan PDF
Irfana Noor Memon 5-12
Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers PDF
Uma Sankar Mishra 13-22
The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment PDF
Muhammad Nouman Shafique 23-28
Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia PDF
Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa 29-38
Marketing in Public Sector Institutions: Lower Judiciary of Pakistan in Services Marketing Perspective PDF
Muhammad Ahmad 39-46
Shopping Behavior of Consumers Towards Organic Food Products PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao 47-51
Typology of online shoppers in India: An empirical study in Uttar Pradesh PDF
Ram Komal Prasad Milind K. Gautam 52-62
Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan PDF
Asia Naseem, Imran Qaiser, Sadia Ali 63-72
Antecedents and Outcomes of Consumer Relationship Proneness after Service Failure and Recovery-Moderating Role of Informational Justice: A research on Pakistani Mobile Telecom Industry PDF
Ali Jan Bhatti Aamir Khan Khattak 73-102
Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan PDF
Ammar Pervaiz Maria Khan 103-108
Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) PDF
Muhammad Azmat Abdul Sami Lakhani 109-116
Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna 117-125
Relationship between Customer Satisfaction and Customer Loyalty on Mobile Network Users PDF
Edward Markwei Martey 126-131
Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts PDF
Aniha Tehreem, Sajid Iqbal Nadeem Iqbal 132-134
Effect of Advertising on Children Behavior in Southern Punjab PDF
Sadique Hussain 135-139
Marketing of Dairy Products in Selected Districts of Wolaita zone, Southern Ethiopia PDF
Tsegay Lijalem Gebreegziabher Zereu 140-147
Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie 148-156
E-Integrated Marketing Communication and its impact on Customers’ Attitudes PDF
Suleiman A Al Khattab, As’ad, H. Abu-Rumman, Ghadeer Methqal Zaidan 157-165
Market segmentation based on the expected benefits of consumers: Case of TONDAR 90 automobile in Iranian market PDF
Feizolah Jouzaryan Masoud Birjandi 166-177

 

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Vol 13 (2015) Journal of Marketing and Consumer Research

Vol 13 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
An Investigation of the Relationship among Perceived Organizational Support, Perceived Supervisor Support, Job Satisfaction and Turnover Intention PDF
Sintayehu Ambachew Worku 1-8
AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA PDF
Sulumbe, I.M, Shettima, B. G., John, T. B. 9-13
Consumers’ Perception on Online Shopping PDF
R. Shanthi, Desti Kannaiah 14-20
Economic analysis on production and marketing of Chilli in Mokokchung District of Nagaland# PDF
Sashimatsung Giribabu 21-38
Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context PDF
Asiegbu, Ikechukwu F., Ogbuji, Chinedu N. 39-49
THE IMPACT OF MARKETING CAPABILITY AND DIVERSIFICATION STRATEGY ON PERFORMANCE. PDF
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B. 50-59
CONSUMER BEHAVIOUR IN TOURISM INDUSTRY OF PAKISTAN PDF
Zohaib-ur-Rehman Muhammad Ashar Asdull 60-69
Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi 70-79
Study of Relationship between Behavioral Characteristics and Demographic of Customers and Their Expected Advantages in Smart Cellphone Market PDF
Negar Mesbahi Jahromi Somayeh Akhavan Darabi, Mehrdad Bahremand 80-93
Brand Activation: A Theoretical Perspective PDF
Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad 94-98
CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA PDF
Didia J. U. D, N. Gladson Nwokah 99-108

 

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Vol 12 (2015) Journal of Marketing and Consumer Research

Vol 12 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas 1-13
Drug Use and Sources of Drug Information among Secondary School Students in Imo State, Nigeria PDF
Cajetan I. Ilo, Ignatius O. Nwimo, Chinagorom Onwunaka 14-18
Antecedents of Consumers’ Behavior towards Halal Food among Jordanian Customers: A Structural Equation Modeling (SEM) Approach PDF
Firas Jamil Al- Otoum, Rawan.S. Nimri 19-25
The Influential Factors of Strategic Thinking at the Organizational Level PDF
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA 26-35
Impact of Brand Extension and Brand Image on Brand Equity PDF
Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal 36-41
Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) PDF
Fatima sajjad 42-46
Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S PDF
Sajid Iqbal 47-49
Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria PDF
Bankole, B.O., Dada Toyin, Jegede, A.O 50-54
Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia PDF
Samreen Agha Mariam Saeed 55-66
Impact of Brand Awareness and Loyalty on Brand Equity PDF
Muhammad Asif 67-72
Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) PDF
Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae 73-87
Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker 88-99
The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan PDF
Muhammad Ibrar 100-105
The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies PDF
Nour Qtaishat 106-110
Assessment of Marketing Livestock and Meat in Hawassa Southern Ethiopia PDF
Tsegay Lijalem Mohammed Beyan, Sandip Banerjee 111-117

 

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Vol 11 (2015) Journal of Marketing and Consumer Research

Vol 11 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya PDF
Francis Ofunya Afande, Kang’arua John 1-13
Market Segmentation by Commercial Banks in Kenya PDF
Francis Ofunya Afande 14-34
An Investigation into the Value of Street Vending in Nigeria: A Case of Lagos State PDF
Friday Osemenshan Anetor 35-40
Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District PDF
Francis Ofunya Afande 41-63
Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank PDF
Francis Ofunya Afande, Mathenge Paul Maina 64-91
Analyzing Customers’ Perception of Service Quality of Ghanaian Telecommunication Industry PDF
Dwumfour Abdullai, Wolali Ametepe, Nana Kofi Annan 92-98
Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu 99-107
Impact of Personal Branding on Career Development in Pakistan PDF
Anum Fatima, Ali Arslan Zaki 108-118
Content Analysis of Award Winning Advertisements: Search for More Creative Elements PDF
Ali Arslan Zaki, Anum Fatima 119-131
Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms PDF
Francis Ofunya Afande 132-153
The Impact of Demography upon the Employees’ Self-Esteem PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif 154-161
Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique 162-166
Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif 167-170
Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market PDF
Mustafa Manir Chowdhury 171-179
Sales Integration and Business Performance in the Telecommunication Industry in Nigeria PDF
Didia J. U. D, N. Gladson Nwokah 180-189
An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne 190-202

 

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Vol 9 (2015) Journal of Marketing and Consumer Research

Vol 9 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Apparel Retailing in India PDF
Isha Tyagi 1-5
Dairy Production, Processing and Marketing in Chencha and Kutcha Districts, Southern Ethiopia PDF
Minale Getachew, Yilkal Tadele 6-16
Data Mining for Marketing PDF
Rafi Ahmad Khan 17-28
Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study PDF
Muhammad Nouman Shafique 29-34
Factors Affecting Internal Marketing in Public Universities in Kenya (A Case of Dedan Kimathi University of Technology) PDF
Francis Ofunya Afande 35-48
Factors Affecting Levels of Customer Satisfaction in Government Parastatals in Kenya (A Case of Kenya Power) PDF
Francis Ofunya Afande 49-68
Factors Affecting Women Career Advancement in the Banking Industry in Kenya (A Case of Kenya Commercial Bank Branches in Nairobi County, Kenya) PDF
Francis Ofunya Afande 69-94
Influence of Price on Consumer Behavior in Motor Cycle Industry (With Special Reference to Hero Honda, Bajaj and TVS Companies, Andhrapradesh, India) PDF
M.VIJAY KUMAR, S.CHAND BASHA, Dasari. Pandurangarao 95-101
Does Organizational Support Enhance the Organizational Citizenship Behavior in Service Industry with Moderating Role of Service Climate? PDF
Muhammad Tariq Sharif, Rana Muhammad Shahid Yaqub, Fahad Javed Baig 102-109

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Vol 7 (2015) Journal of Marketing and Consumer Research

Vol 7 (2015)

Table of Contents

Articles

Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image PDF
Hasyim ., Rina Anindita 1-10
Relationship between Satisfaction, Attitude and Performance: A Case Study of MCB Bank Ltd. PDF
AbdulGhafoor Awan 11-18
Marketing Strategies, Cultural Dynamism and Psychological Issues in Tanzania PDF
George Kanire, Allan W.E Mfuru, Africanus C. Sarwatt 19-26
The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria PDF
Samaan Al-Msallam 27-34
Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia PDF
Yimer Ayalew 35-44

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