Vol 14 (2015) Journal of Marketing and Consumer Research

Vol 14 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Customer’s Behavior towards Islamic Banking in Pakistan PDF
Muhammad Nouman Shafique 1-4
Economic Analysis of Poultry Egg Production in Quetta District Balochistan Pakistan PDF
Irfana Noor Memon 5-12
Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers PDF
Uma Sankar Mishra 13-22
The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment PDF
Muhammad Nouman Shafique 23-28
Impact of Participative Decision Making and Demographic Characteristics on Job Performance of University Academic Staff: Evidence from Universiti Utara Malaysia PDF
Ruswiati Surya saputra, Kashif Akram Muhammad Aliyan Perkasa 29-38
Marketing in Public Sector Institutions: Lower Judiciary of Pakistan in Services Marketing Perspective PDF
Muhammad Ahmad 39-46
Shopping Behavior of Consumers Towards Organic Food Products PDF
K.Chiranjeevi D.Suryachandra Rao, Dasari. pandurangarao 47-51
Typology of online shoppers in India: An empirical study in Uttar Pradesh PDF
Ram Komal Prasad Milind K. Gautam 52-62
Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan PDF
Asia Naseem, Imran Qaiser, Sadia Ali 63-72
Antecedents and Outcomes of Consumer Relationship Proneness after Service Failure and Recovery-Moderating Role of Informational Justice: A research on Pakistani Mobile Telecom Industry PDF
Ali Jan Bhatti Aamir Khan Khattak 73-102
Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan PDF
Ammar Pervaiz Maria Khan 103-108
Impact of Brand positioning strategies on consumer standpoint (A consumer’s Perception) PDF
Muhammad Azmat Abdul Sami Lakhani 109-116
Perceived Justice Initiatives and Customers’ Post-Complaint Satisfaction in the Fastfood Industry PDF
Ateke, Brown Walter, Ogonu, Gibson Chituru, Ishmael, Elvis Chibunna 117-125
Relationship between Customer Satisfaction and Customer Loyalty on Mobile Network Users PDF
Edward Markwei Martey 126-131
Moderating Effect of Brand Awareness on Country of Origin and Brand Equity: A Case of DG-Khan & Rajan Pur Districts PDF
Aniha Tehreem, Sajid Iqbal Nadeem Iqbal 132-134
Effect of Advertising on Children Behavior in Southern Punjab PDF
Sadique Hussain 135-139
Marketing of Dairy Products in Selected Districts of Wolaita zone, Southern Ethiopia PDF
Tsegay Lijalem Gebreegziabher Zereu 140-147
Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria PDF
Nwulu, Chinyere Stella, Ozuru, H. N., Uwabor Osagie 148-156
E-Integrated Marketing Communication and its impact on Customers’ Attitudes PDF
Suleiman A Al Khattab, As’ad, H. Abu-Rumman, Ghadeer Methqal Zaidan 157-165
Market segmentation based on the expected benefits of consumers: Case of TONDAR 90 automobile in Iranian market PDF
Feizolah Jouzaryan Masoud Birjandi 166-177

 

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ISSN 2422-8451

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Vol 13 (2015) Journal of Marketing and Consumer Research

Vol 13 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
An Investigation of the Relationship among Perceived Organizational Support, Perceived Supervisor Support, Job Satisfaction and Turnover Intention PDF
Sintayehu Ambachew Worku 1-8
AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA PDF
Sulumbe, I.M, Shettima, B. G., John, T. B. 9-13
Consumers’ Perception on Online Shopping PDF
R. Shanthi, Desti Kannaiah 14-20
Economic analysis on production and marketing of Chilli in Mokokchung District of Nagaland# PDF
Sashimatsung Giribabu 21-38
Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context PDF
Asiegbu, Ikechukwu F., Ogbuji, Chinedu N. 39-49
THE IMPACT OF MARKETING CAPABILITY AND DIVERSIFICATION STRATEGY ON PERFORMANCE. PDF
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B. 50-59
CONSUMER BEHAVIOUR IN TOURISM INDUSTRY OF PAKISTAN PDF
Zohaib-ur-Rehman Muhammad Ashar Asdull 60-69
Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi 70-79
Study of Relationship between Behavioral Characteristics and Demographic of Customers and Their Expected Advantages in Smart Cellphone Market PDF
Negar Mesbahi Jahromi Somayeh Akhavan Darabi, Mehrdad Bahremand 80-93
Brand Activation: A Theoretical Perspective PDF
Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad 94-98
CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA PDF
Didia J. U. D, N. Gladson Nwokah 99-108

 

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ISSN 2422-8451

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Vol 12 (2015) Journal of Marketing and Consumer Research

Vol 12 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas 1-13
Drug Use and Sources of Drug Information among Secondary School Students in Imo State, Nigeria PDF
Cajetan I. Ilo, Ignatius O. Nwimo, Chinagorom Onwunaka 14-18
Antecedents of Consumers’ Behavior towards Halal Food among Jordanian Customers: A Structural Equation Modeling (SEM) Approach PDF
Firas Jamil Al- Otoum, Rawan.S. Nimri 19-25
The Influential Factors of Strategic Thinking at the Organizational Level PDF
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA 26-35
Impact of Brand Extension and Brand Image on Brand Equity PDF
Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal 36-41
Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) PDF
Fatima sajjad 42-46
Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S PDF
Sajid Iqbal 47-49
Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria PDF
Bankole, B.O., Dada Toyin, Jegede, A.O 50-54
Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia PDF
Samreen Agha Mariam Saeed 55-66
Impact of Brand Awareness and Loyalty on Brand Equity PDF
Muhammad Asif 67-72
Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) PDF
Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae 73-87
Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker 88-99
The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan PDF
Muhammad Ibrar 100-105
The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies PDF
Nour Qtaishat 106-110
Assessment of Marketing Livestock and Meat in Hawassa Southern Ethiopia PDF
Tsegay Lijalem Mohammed Beyan, Sandip Banerjee 111-117

 

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ISSN 2422-8451

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Vol 10 (2015) Journal of Marketing and Consumer Research

Vol 10 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Impact of Product Packaging on Consumer Perception and Purchase Intention PDF
Sadique Hussain Saadat ali, Muhammad Ibrahim Amna Noreen, Sayed Fayaz Ahmad 1-9
Consumers’ Preferences for Wax Prints for Ceremonial Occasions in the New Juaben Municipality PDF
Sarah Daddah, Rose Dogbey, Joseph Osei, Victor Dedume 10-18
Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty PDF
Erna Listiana 19-29
Human Resource Management Practices of the Presbyterian Church of East Africa and Organization’s Performance (The Case of PCEA St. Andrews, Nairobi Kenya) PDF
Mathenge Paul Maina, Francis Ofunya Afande 30-58
Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector PDF
Ofunya Francis Afande 59-91
Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran PDF
Mehrdad Bahremand, Negar Mesbahi Jahromi 92-101
E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink PDF
Maria Habib 102-110
Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) PDF
Hajra Arif Shahbaz Ahmed, Muhammad Farrukh 111-119
Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan PDF
Muhammad Ahmad Taqadus Bashir 120-128
Brand Rebuilding – A Tedious Task and High Cost Affair: Special Reference to Central Bank of India Sopore Jammu & Kashmir (J & K) PDF
U I Assad 129-134
Customer Lifetime Value to Managing Marketing Strategies in Financial Services PDF
Nadia Umair 135-141
Employee Voice Behavior in Organizations: An Evidence from Pakistan PDF
Masood ul Hassan Ibn-e-hassan Faryal Batool 142-154
Consumer Purchase Behaviour in a Frequently bought product Category: Investigation and measure of Brand loyalty. PDF
AKOMOLAFE, ABAYOMI A, AKINYELE, Atinuke, OLADIMEJI, Olanrewaju A 155-159
Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in Ghana PDF
Faisal Iddris, Masud Ibrahim 160-169

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ISSN 2422-8451

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Vol 9 (2015) Journal of Marketing and Consumer Research

Vol 9 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Apparel Retailing in India PDF
Isha Tyagi 1-5
Dairy Production, Processing and Marketing in Chencha and Kutcha Districts, Southern Ethiopia PDF
Minale Getachew, Yilkal Tadele 6-16
Data Mining for Marketing PDF
Rafi Ahmad Khan 17-28
Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study PDF
Muhammad Nouman Shafique 29-34
Factors Affecting Internal Marketing in Public Universities in Kenya (A Case of Dedan Kimathi University of Technology) PDF
Francis Ofunya Afande 35-48
Factors Affecting Levels of Customer Satisfaction in Government Parastatals in Kenya (A Case of Kenya Power) PDF
Francis Ofunya Afande 49-68
Factors Affecting Women Career Advancement in the Banking Industry in Kenya (A Case of Kenya Commercial Bank Branches in Nairobi County, Kenya) PDF
Francis Ofunya Afande 69-94
Influence of Price on Consumer Behavior in Motor Cycle Industry (With Special Reference to Hero Honda, Bajaj and TVS Companies, Andhrapradesh, India) PDF
M.VIJAY KUMAR, S.CHAND BASHA, Dasari. Pandurangarao 95-101
Does Organizational Support Enhance the Organizational Citizenship Behavior in Service Industry with Moderating Role of Service Climate? PDF
Muhammad Tariq Sharif, Rana Muhammad Shahid Yaqub, Fahad Javed Baig 102-109

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Vol 7 (2015) Journal of Marketing and Consumer Research

Vol 7 (2015)

Table of Contents

Articles

Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image PDF
Hasyim ., Rina Anindita 1-10
Relationship between Satisfaction, Attitude and Performance: A Case Study of MCB Bank Ltd. PDF
AbdulGhafoor Awan 11-18
Marketing Strategies, Cultural Dynamism and Psychological Issues in Tanzania PDF
George Kanire, Allan W.E Mfuru, Africanus C. Sarwatt 19-26
The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria PDF
Samaan Al-Msallam 27-34
Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia PDF
Yimer Ayalew 35-44

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ISSN 2422-8451

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