Marketing Over Social Media Networks

Abstract

Online social media is now the greatest interaction platform all over the world, connecting millions of people. A report in 2010 shows that on a daily basis, about 65 million tweets were recorded which translate to 750 tweets sent in a second. These large volumes of online traffic now present a new opportunity for marketers to reach consumers. To take good advantage of the opportunity, advertisers must make effort to understand customers’ attitude online and place adverts that are exciting and impactful. There are however some challenges with online advertisement. Some companies have made some regrets, so prospective online advertiser must be circumspective with what information is placed online in their official capacity or private capacity for notable stake holders.

Keywords: social media, marketing, customers, interaction, companies