Hybrid Strategies Study : Total Quality Management Practices and Supply Chain Management as a New Antesenden to Improve the Performance of Manufacturing in East Java

Abstract

The purpose of this study was to examine the practice of TQM and SCM in improving the performance of manufacturing firms in East Java .The research methodology is quantitative                 ( positivist ) will be used to answer the research question . Survey method used in this study . The sampling method used in this study is the probability sampling . Sampling techniques in this study using simple random sampling technique by means of the drawing ( lottery ) . Analysis using multivariate statistical method ( Structural Equation Modeling ).Research shows that strong commitment from leadership , customer- oriented company , carrying out education and training , leadership has the initiative to make continuous improvements and innovative , managing suppliers and led efforts to encourage employees to participate fully in the development of the required quality in the Practice run TQM has an important role to improve Organizational Performance . The results of this experiment indicate that the management of materials is good , Customer relationship  and corporate culture  in the running SCM  Practice has an important role to improve Organizational Performance . The research proves that the practice of Total Quality Management ( TQM Practices ) and Practice Supply Chain Management ( SCM Practice ) proved to be a hybrid Strategy in improving Organizational Performance . This study also answered a question that has always been a debate in the international discussions , that the practice of TQM and SCM practices is something different .

Keywords : Hybrid Strategy, TQM practices, SCM practices, Organizational Performance