Business Development of Iwak Peyek Business Group

Abstract

Iwak peyek is a kind of a delicious traditional snack. The potency of iwak peyek craftswoman is encouraging and has a bright prospect and very strategic. Almost of the social stratum can do the business with small capital. This business can absorb manpower, decrease unemployment, increase people income and prosperous as carried out by iwak peyek craftswoman group decreased the amount of poverty figure. The two partner is a traditional craftswoman has never used process standard. The cleanliness or hygienic process of iwak peyek is an important thing to achieve consistent product quality and store capacity any longer. The problem of the two partner has, among others, : 1. The limitation of technology innovation. 2. The limitation of marketing management for iwak peyek product. 3. The limitation of science in accessing to Department of Health for product registration.  4. The limitation of science for attractive product packaging. 5. The limitation in creating of consistent variation product for iwak peyek and hygienic to make an attractive product for consumers. The solution to be provided is training and association program continually for the two partner. The business activity of the two partner is located in Jalan Ikan Nus, Kelurahan Tunjungsekar, Kecamatan Lowokwaru. This program is a mutual benefit cooperation between Tribhuwana Tunggadewi University and the two partner. This activity is expected to continue in  increasing people income and prosperous in the next future. The target to be achieved, among others, 1. To issue final report in a form of journal. 2. To develop science and skill of the two partner.

Keywords: science and skill , business development, iwak peyek product