The Role of Business Strategy in Accomplishing Organization Mission in Nigerian Manufacturing Companies

Abstract

The imperativeness of strategic alignment in attaining organizational objectives have become critical in this contemporary business age. The study examined the role of Business Strategy on Mission Accomplishment of Manufacturing companies with a major focus on mission statements of two multi-national companies in Nigeria. Probability and non probability sampling techniques were adopted.  In the first stage, the two multinational companies were purposively selected among the list of registered manufacturing companies while in the second stage, a simple random sampling procedure was employed to draw participants from the organizations. A total sample of 384 participants  was planned by the sampling procedure, however, only 291 participants were successfully interviewed. From the analysis, it was asserted that the employment of business strategy enhances organizational mission irrespective of the type, ownership, management and size of the organization. In addition, there is need for a thorough environmental scanning in order to select the appropriate business strategy to be adopted in accomplishing the specific aspect of the organization`s mission.

Keywords: Business Strategy, Organization`s Mission, Manufacturing Companies, Nigeria