Marketing of Maize Products in Bangladesh: A Value Chain Analysis

Abstract

Agricultural products are a lucrative field of new product development in Bangladesh, which may become a new need discovery. The extant literature on new product development has focused on how a firm may successfully create a value chain and position it in market. Maize is among the key commodities for food security in Bangladesh. Its value chain would benefit from better regional trade integration throughout the country and continues to be hampered by multiple market and institutional failures. A frame work for managing the value chain is being created to minimize new product failure. The study focuses on how other participants may indeed influence the development of new products and create a successful value chain plan. This signifies the potential benefits and the opportunities existing in Bangladesh for the sector of maize.

Keywords: New product development, Hierarchy, Agro-based firms, Agricultural marketing,