Social Business Potentialities in Bangladesh: An Exploratory Approach

Abstract

Social business is a process that bridges an important gap between business and benevolence. The present paper highlights the information collected through a survey of 30 potential social businessmen who are involved in different types of business activities of fifteen villages of Cox’sbazar district selected on the basis of purposive sampling. The present study focuses socio-economic characteristics of sample businessmen in study areas. The survey data reveal that the potentiality of social business development in the study areas of sample respondent is of very high degree. Further, the study pin-points a number of challenges such as lack of social and business skills of social businessmen, risks of social business management, inadequate of social data, problems in learning and adopting, lack of designing successful social business model and marketing programs of social business in study areas. The paper concludes with a number of strategies viz. promote events/marketing campaign, social business training program, village based social business, building institutions, support services and the likes in order to promote social business in Bangladesh in general and in study areas in particular.

Keywords: social business, social problems, exploration of business.