The Impact of Advertisement on Sales: Case Study in Some Selected Telecommunication Companies in Somalia

Abstract

This study was set out to establish the extent to which advertisement affects sales volume of selected telecommunication companies in Mogadishu, Somalia; specifically the study intended to establish the (i) profile of the respondents, (ii) extent of which advertisement, (iii)   level sales volume (iii) whether there is a relationship in the extent of which advertisement and the level of sales volume in selected telecommunication companies in Mogadishu, Somalia. The study used a survey design; specifically descriptive correlations and descriptive comparative;   data were collected from 133 respondents using self administered questionnaires as the key data collection instruments. The study findings revealed that there was a high level of which advertisement, there was also high level of sales volume, the extent of advertisement and the level sales volume  significantly differed among telecommunication companies in Mogadishu city is significantly correlated with sales volume from the above findings appropriate  conclusion and recommendations include those for further research  were made.