Balance Scorecard: A Strategic Control Model for Increased Performance in Masara Flour Mills Kano

Abstract

Balance scorecard is a management control system that enables companies to clarify their strategies, translate them into action, and provide quantitative feedback as to whether the strategy is creating value, leveraging core competencies, satisfying the company’s customers, and generating a financial reward to its shareholders. With a set of four measures directly linked to a company’s strategy: financial performance, customer’s related issues, internal business processes and learning and growth. The aim of the paper was to ascertain the level of awareness of KPI tool, balance scorecard among staff of masara flour mills Kano, also to determine the relationship between adaption of balance scorecard and return on investment at masara flour mills Kano. The study is empirical and adopted the survey design research methodology. Sample size was determined using Taro Yamanes statistical formula. Copies of the designed questionnaire were distributed to the selected respondents in the company. Our findings report that, staff at masara flour mills Kano have adequate knowledge of balance scorecard, positive relationship exist between return on investment and the adoption of balance scorecard at masara flour mills Kano. Conclusively balance scorecard is a good a strategic control tool. It is recommended that organization should fully educate their staff about balance scorecard and its purpose; balance scorecard should be adopted by all organizations private or public because of its relationship on return on investment, any company that wants to adopt balance scorecard should start implementing gradually.

Keywords: balance scorecards, performance, key performance indicators