Implementation Strategy on Promotion IAIN Pontianak

Abstract

Formulation of the problem in this research are: (1) What forms of promotion strategies undertaken by IAIN Pontianak? (2) What are the obstacles in the implementation of promotional strategies at IAIN Pontianak? and (3) What are the efforts made IAIN Pontianak in overcoming the implementation of promotional strategies? In this study, researchers used a qualitative approach with descriptive methods. Researchers used descriptive method because researchers want to describe the subject of the research is based on the facts as they are. For data collection techniques, researchers used: Interviews and Documentary Studies. The conclusion from this study is: (1) Pontianak IAIN promotion team considers that the implementation of promotional activities is an important thing to do in order to acquire new students who will study at IAIN Pontianak. (2) In carrying out its promotional efforts, the State Islamic Institute (IAIN) Pontianak also get a permasalaha. The constraints include: limited financial problems because it is divided per Faculty. In addition, human resources (HR) is still limited. And (3) In order to overcome all the obstacles in the promotion at IAIN Pontianak necessarily have to use an effective strategy, so that all the existing problems can be resolved quickly, precisely and accurately. For that IAIN Pontianak must immediately make careful planning, conducting promotional accurate implementation and perform appropriate controls.

Keywords: Promotion Strategy and Implementation Strategy Promotion