Determination of Preference Ranking of Fast Food Companies with Analytic Hierarchy Process: An Application in Dumlupinar University

Abstract

This study aimed to determine students at Dumlupınar University Faculty of Economics and Administrative Sciences International Trade and Finance of preference ranking of fast food company with Analytic Hierarchy Process (AHP). For this purpose, five criteria was determined and six fast food companies in Sera Kütahya shopping center has been discussed as an alternative. A questionnaire was presented to 169 students who determined by sampling method and selected randomly. According to the scores given by the students, the most important criteria of prefering fast food firms was product taste and freshness and less important than others was advertising. According to the Analytic Hierarchy Process results, Burger King was found as the most preferred company with a rate of 27.54% among students.

Keywords: Analytic Hierarchy Process, Preference Ranking, Fast Food Companies