Impact of Intellectual Capital on Carrefour Internal Growth Strategies (Ansoffs Model) in Governorate of Irbid

Abstract

In order to grow, develop, and sustain at highly competition, business organizations require not only to possess new talent employees and Intellectual Capital but also to engage them to achieve strategic goals. Therefore, this study aims at exploring the effect of Intellectual Capital (Human, Structural, and Relational Capitals) on Carrefour Internal Growth Strategies using Ansoffs' Model. The target population was Carrefour employees and a sample of 83.7% of population was drawn, a questionnaire used and distributed on a sample drawn with returned ratio of 80.8%. Results of statistical analysis revealed that there was a significant relationship between Intellectual Capital and its dimensions (Human Capital, Structural Capital, and Relational Capital) and Carrefour Internal Growth Strategies. The regression analysis revealed that Intellectual Capital has significant effect on Carrefour Internal Growth Strategies in general. Moreover, Intellectual Capital and its dimensions (Human Capital, Structural Capital, and Relational Capital) have a direct, positive, and significant effect on Market Penetration Strategy, Product Development Strategy, Market Development Strategy, and Diversification Strategy as they represent Ansoff Matrix of Growth strategies. Future implications of these results would be highlight the important role strategic leadership play and introduce a mediating role of knowledge management in this relationship at all.

Keywords: Intellectual, Intellectual Capital, Strategic Management, Growth Strategies, Ansoff Model.