Star Employer and Corporate Excellence: Examining their Relationship in a Developing Economy

Abstract

In this era of globalization and increased competition in the marketplace, achieving sustainable competitive advantage and corporate excellence has become a difficult task for managers. However, it is believed that organisations that are perceived as Star Employers are in a better position to achieve corporate excellence through the attraction of qualified workers, loyal customers and investors compared to their competitors that are not considered as ‘employers of choice’. This study therefore examined the influence of Star Employer on corporate excellence in a developing economy, specifically Ghana. The study adopted a cross-sectional survey design in a quantitative research methodology. The study used cluster random sampling method to select two hundred and eighty-eight (288) final year business students from three Public Universities in Accra, Ghana. Descriptive statistics, correlation and hierarchical multiple regression were used to analyse the research data. The results showed that Star Employer has significant positive effect on corporate excellence. This finding therefore, suggests that organisations that are perceived as Star Employers are more likely to be more efficient and effective, and consequently achieve corporate excellence. The results also supported the views that Star Employer organisations are better organisations. It was therefore, recommended that managers should implement measures that will project their organisation as Star Employers, since this will attract talents, investors, customers and other stakeholders to assist them in the achievement excellence in their operations. Recommendations were also made for policy and future research. By these research findings, the researchers have contributed to knowledge in the area by providing new empirical evidence on the influence of star employer and corporate excellence in the context of developing economies.

Keywords: Star Employer, Best Employer, Organisational performance, Corporate Excellence, Ghana, Developing economy, Human Resource Management, Good Employer, Organisational Effectiveness