Effects of Firm Conduct on Performance of Kenya Meeting, Incentives, Conferences and Exhibitions (MICE) Industry

Abstract

The purpose of the study was to investigate the effects of firm conduct on performance of Kenya meeting, incentives, conferences and exhibitions (MICE) industry. The specific objectives are to identifying the challenges and threats in the Kenyan M.I.C.E industry, to analyse the influence of firm conduct on performance, and to identify ways in which M.I.C.E industry in Kenya can be improved. The study targeted 324 but sampled 179 MICE stakeholders. Data was collected using a questionnaire. Descriptive and inferential data analysis techniques were used. Additionally, factor analysis and multiple linear regression models were used. The study found that firm conduct influence performance of the MICE industry in Kenya. The study recommended that government should develop MICE infrastructure, reduce interest rates, stabilise inflation and curb insecurity for the MICE industry to realize its full potential.

Keywords: market structure, firm conduct, performance, tourism.