Market Share Analysis of Significant and Non-significant Body Soap Brands in Bangladesh

Mosaddak Ahmed Chowdhury, Tahsina Haque Simu, Md. Burhan Uddin, Novel Chandra Das

Abstract


We have analyzed the FMCG companies in Bangladesh and after in-depth study we have found five body soaps of four leading companies are capturing brute market share, and other non-significant brands were taken also taken into account. Data taken for the study were for the period of September-2014 to September-2015.These data were then tabulated and analyzed to see the overall picture of the market shares of body soaps over one year period in Bangladesh. Among top brands, consumers have much more attraction to one or two staple brands.

Keywords: Market Share Analysis, FMCG, Soap, MNC, Attraction Model.


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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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