A Study of Job Satisfaction in Employees working with Fast Food Chains in India with special reference to fast food outlets in Bhopal

Abstract

It is the era of immense competition amongst various organizations working and surviving under this extremely competitive world itself has become a challenge for employees. It is an evident fact that no organization can work efficiently if its employees aren’t dedicated enough towards achieving its goals. This research covers the rapidly growing fast food industry in India which includes several international food chains. Though organized Fast Food chains fall under hospitality industry but considering the demand and service structure they are termed as Quick Service Restaurants (QSRs). According to a research by CRISIL the fast food market is estimated to grow up to Rs 70 billion in India by the year 2016.  The reason for this extreme growth in India can be claimed as growth in purchasing power of people, globalization, rise of nuclear families and changing lifestyles. With regular challenge of providing quick and satisfactory service to the customers, it must be interesting to study how much heed is paid towards employee satisfaction by a management with tremendous focus on customer satisfaction.

Keywords: Customer satisfaction ,Employee Job satisfaction, Fast food chains, Globalization, Quick service restaurants