Integration of Customer Requirement and Technical Characteristics of Packaged Palm Cooking Oil Policy in Indonesia by Fuzzy MCDM in QFD and ME-MCDM

Abstract

Policy of conversion from bulky to packaged palm cooking oil is defined by three subsystems are production, distribution and monitoring. The purpose of production subsystem is to find aggregation of consumer requirement and technical characteristics by MCDM, QFD and ME-MCDM method. Bulk palm cooking oil considers converting to packaging because unhygienic factor, untraceable factor, metrology legal factor, and unhealthy factor. This research defines that variable of price with value 0,12, color of palm cooking oil with value 0,12 and packaging size with value 0,10 are dominants of consumer required. Subsidies of tax, packaging machine donor, and packaging factory mechanism are significant to reduce the price of packaged palm cooking oil. Red palm cooking oil was recommended to keep pro-vitamins A or beta-carotene and other natural micronutrient. MINYAKITA was brand launched by Ministry of Trade to help production factory and packaging factory who’s made packaging palm cooking oil. Varian’s sizes of packaged cooking oil are need by middle and low income customer. SNI 7709 year 2012 was defined that palm cooking oil must pontificated by vitamin A should change to contain Vitamin A, so beta-carotene and natural micronutrient can be maintained.

Keywords: palm cooking oil, fuzzy multi criteria decision making (fuzzy-MCDM), quality function deployment (QFD), multi expert multi criteria decision making (ME-MCDM)