Effect of Social-Cultural Factors on Real Estate Investment: A Survey of Kisumu City

Abstract

This study seeks to assess the effect of social-cultural factors on real estate investment. The study adopted a   descriptive survey research design.. The target population of the study included 1200 landlords of commercial real estates in Kisumu city. The study applied a stratified and random sampling technique to select a sample size of 300 individuals owning rental houses within Kisumu City. Collection of data for the study will be done mainly through questionnaire which will be given to 300 respondents. Data collected from the above stated sample will be analyzed both quantitatively and qualitatively. Qualitative data will rely mainly on narrations. Quantitative analysis will involve a summary description of the findings that rely on numerical. Both descriptive and inferential statistical analysis was applied. The data was analyzed using the multiple regression models. The findings of the study was to establish how the real estate investments could be improved in order to meet the increasing demand for commercial space and residential houses in Kisumu City. Results revealed that socio-cultural factors influence the real estate investiment.