The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka

Abstract

This study intends to focus on the heritage attributes and its role in the satisfaction of tourist in Sri Lanka. Generally, heritage includes tangible and intangible attributes.  For this study, heritage attributes are evaluated through the variables of tourist package, style, historical building, cultural village, and entertainment. Tourist satisfaction was assessed by quality service, accessibility, reliability and responsiveness.  The results revealed that 85% heritage attributes impact on tourist satisfaction. The study further points out that keen attention should be disbursed on build the tourist satisfaction and maintain the heritage attributes.

Keywords: Heritage, Satisfaction, Tourist Package.