Consumer Attitude towards Corporate Social Responsibility Practices in Bangladesh: A Study on Grameenphone Ltd.

Abstract

CSR involves the commitment shown by the companies to contribute to the economic development of a local community and the society at large. The desire of most organizations is to have a positive impact on the society where they are generating revenue. The study finds out the impact of corporate social responsibility (CSR) practices in the telecommunication industry of Bangladesh by evaluating the factors influencing CSR adoption. Primary data were obtained from pretested questionnaire administered to 100 respondents (Subscribers of telecommunication industry) across three districts of Bangladesh (Dhaka, Comilla and Chittagong) using a purposive sampling technique. Secondary data on the annual reports of the related company were examined. The authors find out that CSR impacted positively on the environment, subscribers and other stakeholders. Factors that influenced CSR practices of GP in Bangladesh were identified as competition (A1), subscriber’s demands (A2), government policy (A3), workers welfare (A4), organizational culture (A5), service quality (A6), environmental issues (A7), legal requirements (A8), infrastructural decay (A9) and call rate (A10). Authors uncover that many of the respondents think that GP plays a major role in the CSR practices in Bangladesh. 54% respondents believe that GP thinks about not only profit but also health, education and environmental issues of the stakeholders.

KeywordsCorporate social responsibility (CSR), subscribers, Grameenphone Ltd. (GP).