Impact of Behavioral Finance & Traditional Finance on Financial Decision Making Process

Abstract

This paper examines the individual investment preferences and discusses the different factors of behavioral finance which are related to investment influence in developing countries like, Pakistan. Introduction simply discuss difference between traditional and behavioral finance literature consists on different factors of behavioral finance and traditional finance. Third portion consists on impact of both traditional and behavioral finance on investment the fourth sections discusses the comparison of different research results and at the last part contained the conclusion.

Keywords: Behavioral Finance, Traditional Finance, Investment Decision. Efficient Market Hypothesis.