Measuring Factors Regarding Branded Lawn: Gauging the effect of Branding on Purchase Decision

Abstract

Lawn was never such a popular formal wear fabric as it has become now. Using sophisticated technology, textile mills in cooperation with the local designers are producing the finest quality of lawn. The purpose of this research is to find out the effect of brands on the purchase of lawn and to understand the female buyer behavior for branded lawn. 150 females of posh areas of Karachi were chosen as the sample size for this research. Linear Regression technique was used to test the hypothesis.

Keywords: Retail, Fundamentals, Brand Value