Entrepreneurial Orientation and Organizational Performances (With Special Reference to Tourist Hotel and Hospitality Industry in Jaffna District)

Abstract

The service industry is the largest and fastest growing role in Sri Lanka. According to the Central Bank Annual Report in 2013, which is indicated this information. The hospitality and tourism industry is strongly taken major role to contribute this service industry to its forward tendency. For the purpose of this study Jaffna district is selected as a sample to represent the whole population in  small and Medium scale hotels area because of Jaffna district is major populated to Jaffna town.Under the Entrepreneurial Orientation, here four kinds of dimensions are selected to indicate the Entrepreneurial Orientation (EO) Such as  Innovation, Risk taking, Autonomy and  Competitive Aggressiveness