Model of Strategy Enhanched Competitiveness for Small Medium Enterprises in Proverty Area and Prone Natural Disasters Central Java

Abstract

In general, the research aims to: develop a strategy model enhanced competitiveness of Small and Medium Enterprises (SMEs) to Enter the Global Market and Poverty in Natural Disaster prone Regions of Central Java Province. In particular, the study aims to: (1) examine the determinants of SMEs competitiveness , (2) identification of various government policies in favor of increasing the competitiveness of SMEs, (3) develop strategies for improving the SMEs competitiveness to enter global markets , (4) create a strategic marketing plan of SME products.Research object SMEs household industry generally in poor condition. Plan of study sites in the villages along the banks of the Bengawan Solo river, in Surakarta. Steps initiated research survey and need assessment for SMEs household industries, preparation of the module strategy increasing the competitiveness of SMEs, media execution model, action evaluation.This study resulted in an alternative model: First. Increasing the competitiveness of SMEs model to enter the global market is obtained through the SMEs empowerment alternatives: 1) Improve standard product.2). Improving access financially. 3). Increase the capacity of human resources and business plans. By doing business management training and entrepreneurship training to SMEs in a sustainable manner, it is expected gradually to be no improvement in the management of SMEs so they can grow and develop into a medium-sized business which in turn is able to compete in the market and the welfare of the surrounding communities of SMEs and increasing. Second. Addressing poverty in areas prone to natural disasters. The results of this study offer an alternative model to overcome poverty through: 1). Training or courses, 2). Community empowerment, and 3). Funding.

Keywords: Strategy for enhancing competitiveness; SMEs.