Online shopping problems and solutions

Abstract

Purchasing goods from the comfort of your own living room certainly is more convenient than actually driving to a store, while offering a virtually unlimited array of choices and the ability to compare prices. While online payment and security technology have come a long way, you still may experience problems with online shopping from time to time. This article covers some of the more common issues, such as getting the wrong item or falling prey to online scams, and ways to minimize these potential pitfalls.

Many of the problems seem to arise because the retail and online divisions of major stores are run by entirely different groups, or at least they were until recently—and these groups sometimes seem more like competitors rather than players working on the same team. The consumer sees the same store brand name, and understandably assumes the entities are identical, but they’re not—and the results are heaps of confusion and frustration.