Da'wah Communication and Social Concern

Abstract

The object of this study amounted to 414 people. They are participants in the da'wah (recitation) activity held by Persyarikatan Muhammadiyah and Qur’an Tafsir Council in the former residency of Surakarta, Central Java, Indonesia. The purpose of the study was to determine the influence of the dash on da’wah communication message toward the level of the behavior of social concern, as the main variable. As many factors are contributed in determining the effects of communication and the behavior of social concern, this study also involves 3 moderator variables, namely the activity of forwarding da’wah message interpersonally, reference groups, and the frequency of using mass media. Through Moderated Regression Analysis (MRA) test, the obtained results are that the three moderator variables serve to reinforce the influence of the dash on da’wah message toward social concern. Even based on the results of t-test, the role of each moderator variable is greater than the independent variable.

Keywords: the da’wah communication dash, forwarding message interpersonally, the use of mass media, reference groups, social concern.